Things I am building, writing, and thinking about.
I co-founded Beaver Builder, write about the web and life in public, and keep a handful of small sites around for experiments, local tools, photography, and ideas that need somewhere to live.
Selected projects
What I've been up to...
Some are polished, some are experiments, and some are intentionally small.
Art Direction Daily
A daily field report on agentic web design, with each issue researched fresh and redesigned in a different visual style.
Beaver Builder
The WordPress page builder I co-founded with my friends Justin and Billy in 2014
mybbor.com
My name backwards. My gamertag. Where I host geeky projects and let AI do the talking for me. Prompt: 90s hacker movie alter ego.
robb.ee
A tiny hive for static documents. Home to Honeydrop - a lightweight, self-hosted drag-and-drop uploader that handles markdown and html files.
aprilfifteenth.com
A scroll-driven descent through the ocean toward the Titanic wreck site, built as a static historical piece.
FastLine Media
The product studio behind Beaver Builder and related WordPress tools.
Photo Portfolio
I love taking photos, and I share them on Unsplash, free, for anyone to use.
47fifth.com
A simple historical landing page for an 1890s Victorian home in Petaluma's historic A Street District.
Petaluma Photography
A photo-first portfolio for local Sonoma County work, travel images, and visual experiments.
Recent writing
What's on my mind...
From journals, photos, and yearly recaps to random thoughts, travel adventures, restaurant reviews, and whatever I feel like sharing in the moment.
Update to my personal blog
I have a head cold. I can't stop blowing my nose. It's mildly uncomfortable.
Travel lessons learned
Old travel notes brought back to the surface, including the useful, weird, and practical things that stuck.
Better Late Than Never
A photo-library-assisted year recap, with travel, family, work, and the pieces worth remembering.
Interviews & podcasts
Recent podcasts and interviews...
A few conversations about building products, WordPress, and the web.
Beaver Builder, AI Hype, and Evolving WordPress Workflows
Why Beaver Builder held off on AI — and how agentic tools are finally opening up real possibilities alongside traditional page builders.
Listen →
Co-Founder of Beaver Builder, Robby McCullough
A WP Legends profile on building one of the most widely-used page builders in WordPress — the origin story, the pivots, and what comes next.
Watch or listen →
Beaver Builder, Travel, and Disc Golf Dreams
A wide-ranging conversation well beyond WordPress — building software, life as a nomad, and chasing disc golf courses.
Listen →Currently working on
Alongside Beaver Builder, my current passion project is Art Direction Daily, a daily field report exploring how AI agents, prompts, tools, and evolving web design aesthetics are changing the way websites get made.
Visit AD DailyI'm Robby McCullough, and I wear many hats 
- literally & figuratively.
I'm a dad and partner who's happiest when I'm exploring design, marketing, entrepreneurship, investing, photography, food, music, coffee, or some new thing to tinker with. When I'm not doing that, you can find me on the mountain bike trails, banging some chains on the disc course, or walking the neighborhood with my family.
I take a lot of pride in my laid-back and community-centric approach to marketing at Beaver Builder. These days, a lot of my attention is on how to utilize agents for better web design and business productivity. I like making things on the web that feel personal, useful, and a little more handcrafted than the average landing page.